In Hechuan, the three rivers, namely the Jialing River, the Fujiang River and the Qujiang River, converge and flow through the area. With abundant water resources, there has been a cultural tradition of rowing dragon boats, holding dragon boat races and watching dragon boat competitions since ancient times. Therefore, Hechuan has long been renowned as the “Hometown of Dragon Boats“.

The shocking rock music, the freshly brewed beer that people drink heartily, the passionate hiphop dances and the reveling citizens can always set the whole Hechuan alight during the annual Beer Festival. During the festival, apart from enjoying beer to one‘s heart‘s content and tasting delicious food, there are also song and dance performances, stage DJ performances, the big competition for the King of Drinkers in Hechuan, interactive games and other activities every night, which attract numerous tourists to participate.